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Trafalgar Announces New 'Insider' Positioning
Trafalgar is leading the way in transforming consumer experience and perception of escorted touring through innovation and evolution
On the eve of its 65th birthday, Trafalgar – the global leader in guided holidays – has announced its commitment to the evolution of the brand and to driving the escorted touring sector forward into a new era. Spearheaded by Trafalgar’s CEO Gavin Tollman, Trafalgar’s new positioning, in response to an evolving marketplace, is The Insider, designed to offer guests unique experiences, moments and insights that they would never be able to discover on their own.
Travellers Experience Europe
Trafalgar invites travellers to experience Europe for unbeatable value
2012 CostSaver brochure lets clients stretch their holiday money further. Just ahead of the imminent launch of Trafalgar’s new 2012 Worldwide brochure comes the Trafalgar CostSaver brochure for clients looking to get the best value for their money while still seeing all the essentials of their destination. Trafalgar offers the best of both worlds with CostSaver trips – an unforgettable European holiday that saves guests up to 30% compared to if they planned the trip themselves.
New London Reception Centre
Trafalgar and Insight Vacations annouce new London Reception Centre
One Stop Touring Shop is delighted to announce the start of an exciting new era for two of its brands, Trafalgar and Insight Vacations with the opening of their new London Reception Centre. On 12 July 2011, the doors will open for the very first time for guests to experience a new state-of-the-art centre conveniently situated near Waterloo train and tube station and opposite the iconic London Eye. Offering the latest facilities, the Reception Centre will allow guests to relax in comfort. After check-in, visitors can read the morning papers, watch the latest news from around the world on the TV screens, check email using the free internet café or via free WIFI, and make use of the refreshment facilities.
Trafalgar's 'At Leisure' Programme
Strong Sales for Trafalgar's 'At Leisure' Touring Programme
Touring operator Trafalgar has seen a positive start to 2011 for its ‘At Leisure’ programme. ‘At Leisure’ is a different style of touring which the brand developed in response to customer feedback and introduced into its 2011 programme and these tours already represent approximately 10% of Trafalgar’s total sales.