{"id":12328,"date":"2019-01-01T18:14:42","date_gmt":"2019-01-01T17:14:42","guid":{"rendered":"https:\/\/www.trafalgar.com\/real-word\/?p=12328"},"modified":"2025-07-16T16:55:31","modified_gmt":"2025-07-16T15:55:31","slug":"trafalgar-2019-travel-trends","status":"publish","type":"post","link":"https:\/\/www.trafalgar.com\/real-word\/trafalgar-2019-travel-trends\/","title":{"rendered":"Our 2019 Travel Trends"},"content":{"rendered":"

As the world leaders in group travel for over 72 years, we understand that today’s traveller is constantly evolving. In preparation for the year ahead, we’ve compiled research from The\u00a0Good Life study<\/a><\/em>, as well as insights from our Trafalgar experts and sustainability partners, to predict the eight hottest travel trends for 2019.<\/p>\n

1. You’ll look for experiences over sights<\/h2>\n

\"children<\/p>\n

“They’re looking for more immersive experiences, cultural connections, and it’s all age levels… looking for the alternative holiday is now becoming the norm.” – Dan Christian, Chief Digital Officer of The Travel Corporation<\/p><\/blockquote>\n

The number one travel trend for 2019, is choosing experiences over sights. 70% of people think that trips where you have new experiences are more important than those where you see all the sights<\/strong>. By visiting skilled artisans, family\u00ad-run businesses or having an exclusive\u00a0Be My Guest<\/em>\u00a0dinner in a local’s home, you’ll\u00a0form genuine connections with the people who know the destinations best.<\/p>\n

We now have\u00a0103 unique Connect with Locals<\/em><\/strong>\u00a0<\/em>experiences and\u00a0157 Dive into Culture<\/em> <\/strong>experiences\u00a0globally across all of our itineraries. These Trafalgar-exclusive experiences give you a deeper understanding of the places we go, while allowing you to see the world through a different lens.<\/p>\n

In Siem Reap,\u00a0Cambodia<\/a><\/u>, catch a glimpse into the lives of the villagers of Peak Sneng during your visit, while making a difference\u00a0by helping to cover the cost of water filters and other items of necessity. You will also learn about traditional craft, meet with villagers, see their local school and talk to the children. There is also an opportunity to learn traditional skills such as palm hat weaving or folding Lotus flowers into works of art. This is just one of many authentic experiences we offer as part of our JoinTrafalgar<\/em> programme.<\/p>\n

2. You’ll travel with a conscience<\/h2>\n
\"Soul
Photo credit: Soul Travel Blog<\/figcaption><\/figure>\n

\u201cConsumers should really look for a company that talks about their commitment to sustainability and can give concrete examples of what they do.\u201d – Ellie, Soul Travel Blog<\/p><\/blockquote>\n

Travelling with a conscience is going to be a huge travel trend in 2019 \u2013 in fact, a third of travellers look for a company that is sustainable<\/a> when researching their next trip. But with a growing demand for sustainable tour operators, it is essential that travellers research beforehand to find out what companies are actively doing in the area of sustainability.<\/p>\n

As part of our\u00a0JoinTrafalgar<\/a><\/u><\/em> initiative, powered by the TreadRight Foundation, we aim to leave a lasting legacy for the betterment of people, places and the planet. Travel easy knowing 63% of our itineraries<\/strong>\u00a0now contain at least one visit to a UNESCO World Heritage site, enabling these moments of history to be preserved for generations to come.<\/p>\n

We’ve also been working with TreadRight to improve wildlife protection. Through education and awareness, we aim to provide travellers a greater understanding of what is an acceptable way to treat animals.<\/p>\n

“If you’re taking a picture of any kind with big cat, for example, that’s just not natural… selfies and animal riding are two of the issues where travellers can make a change to impact this.” – Zach, TreadRight Foundation<\/p><\/blockquote>\n

\"Pandas
Photo credit: Chengdu Research Base of Giant Panda Breeding<\/figcaption><\/figure>\n

You’ll now find that\u00a0100% of our Asia itineraries include a JoinTrafalgar<\/em> experience<\/strong>. In China, we support the\u00a0Chengdu Research Base of Giant Panda Breeding<\/a><\/u> \u2013 a non-profit research and breeding facility for giant pandas and other rare animals. By visiting this research centre, you’ll have the opportunity to learn about the incredible work the centre is doing to boost population levels and the importance of protecting these gentle giants.<\/p>\n

3. You’ll empower women through your experiences<\/h2>\n
\"The
Photo credit: Alison Teal www.alisonsadventures.com<\/figcaption><\/figure>\n

\u201cTourism can really make lasting change for girls and getting women into the workforce… you see the kind of heritage and cultural activities that tourism tends to support, a lot of them can be female led.\u201d – Zach, TreadRight Foundation<\/p><\/blockquote>\n

In 2019, we will see a travel trend of people wanting to empower the women they meet around the world. At the\u00a0Iraq Al Amir Women’s Cooperative<\/a><\/u>\u00a0in Jordan, local women are taught to hand make a range of cultural handicrafts, which in turn has attracted tourism to the area. By visiting the cooperative, tourists are creating a viable, sustainable business that helps local women have a better quality of life.<\/p>\n

\u201c[The women] are really inspirational to their own local communities, they are local heroes\u2026 With more outside visitors coming to Iraq Al Amir, the woman had got more respect from the men in the village.\u201d – Ellie, Soul Travel Blog<\/p><\/blockquote>\n

[youtube https:\/\/www.youtube.com\/watch?v=HX_st6Dvmng]<\/p>\n

Similarly, in Perugia, Italy we visit skilled artisan and\u00a0inspirational woman<\/u>, Marta Cucchia. She is the fourth generation of women in her family to run the Laboratorio Giuditta Brozzetti workshop, keeping the ancient art of Perugian hand-weaving alive. As part of our JoinTrafalgar <\/em>initiative, you can meet Marta at her workshop and discover the fascinating craft up close, while learning how your visit helps to preserve the weaving heritage.<\/p>\n

Already,\u00a015% of our exclusive\u00a0Be My Guest<\/em>\u00a0experiences are run by women\u00a0<\/strong>with more to be supported in the future.<\/p>\n

\"A<\/p>\n

“It is women who are leading the protection of these cultural touchstones.” – Zach, TreadRight Foundation<\/p><\/blockquote>\n

4. You’ll travel all year round<\/h2>\n

\"A<\/p>\n

“Working to ensure year-round tourism… sustaining a business for longevity and legacy means driving tourism activity beyond the peak season.” – Gavin Tollman, CEO of Trafalgar<\/p><\/blockquote>\n

61% of people agree that being in places with large crowds is a negative aspect of travel<\/strong>, so it’s a no-brainer that travelling out of Europe’s peak summer months can actually lead to a more enjoyable trip.\u00a0With overtourism being more of an issue than ever before, Trafalgar champions a\u00a0dissemination approach<\/a><\/u>\u00a0to trip departures. By making more off-season itineraries available\u00a0(13% of our Europe & Britain itineraries are available off-season)\u00a0there is more choice for autumn, winter and spring trips, which in turn helps to break the bottleneck effect of overtourism by staggering travel across the year.<\/p>\n

When in Lisbon on the\u00a0Wonders of Portugal<\/u>, join our Local Specialist for a sightseeing tour of the UNESCO World Heritage Site, Jer\u00f3nimos Monastery \u2013 without the crowds. Not only will our winter trips allow you to experience a typical summer destination like Portugal in a whole new light, you can also look forward to more affordable, off-peak flights!<\/p>\n

5. You’ll explore the up and coming European countries<\/h2>\n
\"Rooftops
Tallinn, Estonia<\/figcaption><\/figure>\n

“We will see more demand for some of the former Soviet Republics including the Baltics and even as far afield as Georgia, Armenia and Azerbaijan” – Michael Unwrath, Trafalgar’s European Head of Product<\/p><\/blockquote>\n

Another travel trend we discovered was that 20% of people would be more likely to get off the beaten track<\/strong>\u00a0in order to connect with local people.\u00a0Plus, with the increasing popularity of low-cost airlines it’s now easier and more affordable to access previously unheard of European destinations than ever before.<\/p>\n

Eastern European and Scandinavian countries have become increasingly popular over the last year, with more unique places like Finland, Slovenia and Russia being booked by travellers. With the Northern Lights, imperial palaces, medieval castles and some of the world’s most charming cities as major drawcards, it’s no wonder these destinations are at the top of people’s lists. On the\u00a0Best of Finland Russia and the Baltic States<\/a><\/u>, join Anatolij and his family on their Belarus farmstead for an exclusive\u00a0Be My Guest <\/em>dinner, with rousing accordion choruses and a few (or many!) shots of vodka. It’s these unique cultures and lesser-known experiences that we predict will attract more visitors to Europe’s highly underrated countries.<\/p>\n

6. You’ll opt for guided trips to spend quality time with loved ones<\/h2>\n

\"Trafalgar<\/p>\n

Results from our The Good Life<\/em> study showed that\u00a0more than half of people\u00a0<\/strong>think travel is enjoyable but stressful. With our bespoke itineraries and dedicated Travel Directors guiding the way, we are able to take the stress out of travel so you won’t have to worry about a thing. In fact, the memories made with your loved ones, fellow guests and Travel Director might even surprise you.<\/p>\n

\u201cGuests are different every time and make each trip special \u2013 but I will never forget the emotion of organising and witnessing a renewal of vows for one of my guests who had Sicilian roots like me. There were tears of happiness all the way through the ceremony and still today, it brings back a smile.” –\u00a0Anna Spadola, Italy<\/p><\/blockquote>\n

[youtube https:\/\/www.youtube.com\/watch?v=4mGKY1kNQNw]<\/p>\n

Dedicated Trafalgar guest, Rosie from Australia<\/a> is the perfect example. Her desire to travel was first ignited by her grandparents in the 1960s following their trip overseas with Trafalgar. She has since explored the world with us for over 18 years and has even inspired generations of her family to join her adventures. Is it time to book your next family holiday<\/a>?<\/p>\n

7. You’ll seek out new cultures in the Middle East<\/h2>\n

\"Jordan,<\/p>\n

“A sense of perspective is gained through experiencing different cultures.” – The Good Life Study Blog<\/p><\/blockquote>\n

A big travel trend for this year are countries in the Middle East making a comeback. In 2018, we saw an increase in popularity for Egypt and Jordan, with visitors shunning the common misconceptions about safety and instead, focusing on the destination’s impressive UNESCO-listed sites, lunar-like landscapes and hospitable locals.<\/p>\n

This year, we introduced more cultural experiences in Jordan by partnering with the inspiring women of the\u00a0Iraq Al Amir Women’s Cooperative<\/a>,<\/u>\u00a0as well as locals from Hyatt Zaman for a night under the stars in a Bedouin camp near little Petra. There, you can relax amidst the surrounding dunes and hills, enjoy a traditional Bedouin dinner with live ‘Rababah’ music and learn what life is like for a desert nomad.<\/p>\n

8. You’ll look for authenticity on social media<\/h2>\n
\"A
Instagram: @brendon_trafalgar<\/figcaption><\/figure>\n

“85% people look for authentic experiences to gain perspective on holiday.” – The Good Life Study<\/p><\/blockquote>\n

In today’s digital age, more of us are turning to social media for destination inspiration and trip ideas \u2013 however, consumers scrolling through their Instagram feeds are becoming savvier about travel images that are staged, over-edited and lacking authenticity. This will be one of 2019’s biggest travel trends. That’s why we’re empowering our passionate tribe of Travel Directors to share their stories from the road. By following our\u00a0Travel Directors<\/a> on social media, you’ll score a genuine insight into what your future trip might be like and discover why these fun and knowledgeable guides are the backbone of our brand.<\/p>\n

Do you think these will be 2019’s travel trends? How will you travel in 2019? Let us know in the comments or share your stories on social using #SimplyTrafalgar.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As the world leaders in group travel for over 72 years, we understand that today’s traveller is constantly evolving. In preparation for the year ahead, we’ve compiled research from The\u00a0Good Life study, as well as insights from our Trafalgar experts and sustainability partners, to predict the eight hottest travel trends for 2019. 1. You’ll look 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