{"id":281872,"date":"2021-10-13T06:00:00","date_gmt":"2021-10-13T05:00:00","guid":{"rendered":"https:\/\/www.trafalgar.com\/real-word\/?p=281872"},"modified":"2021-10-12T14:28:07","modified_gmt":"2021-10-12T13:28:07","slug":"history-hollywood-sign","status":"publish","type":"post","link":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/","title":{"rendered":"Everything you need to know about California’s iconic Hollywood sign"},"content":{"rendered":"\n

There are few signs as famous as the nine letters perched across Mount Lee in Hollywood. Whether you\u2019ve marvelled at the sign in person, seen it in movies like Superman and The Day After Tomorrow, or watched it on TV when the Oscars famously pan to the sign, the Hollywood sign is an icon of the United States<\/a>. While today it symbolises movies, glamour, fame and fortune, it wasn\u2019t always that way. In fact, it was even once a public eyesore and a playground for vandals! As the giant letters near its 100th birthday, we take a look at the history of the Hollywood sign in California.<\/p>\n\n\n\n

GET INSPIRED BY: California’s Great National Parks<\/a><\/em><\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/CND1FkcBo2H\/\n<\/div><\/figure>\n\n\n\n

The history of the first Hollywood sign<\/strong><\/h2>\n\n\n\n

Built in 1923, the giant letters of the sign originally spelt \u201cHollywoodland\u201d. The sign was created as a marketing tactic for a new housing development that would be called \u201cHollywoodland\u201d, likely named after the California holly growing in the area. The housing development was meant to capitalise on the growing movie industry in the area and was designed to feature Mediterranean and English Tudor homes, plus a Spanish-inspired shopping area. The development began selling plots of land in March 1923. <\/p>\n\n\n\n

RELATED CONTENT: 6 reasons why your next trip should be a visit to California<\/a><\/em><\/strong><\/p>\n\n\n\n

To promote the development, Los Angeles publisher Harry Chandler and his partners contributed $21,000 (over $250,000 in today\u2019s money). Developer John D. Roche designed the sign to be the same size as Wilshire Boulevard, one of the main roads in the city. The letters were 45-feet high and it was covered in 4,000 lightbulbs that lit up at night.  Roche and other developers hoped that people in traffic would see the blazing sign and dream of escaping the city bustle to the quiet hills. <\/p>\n\n\n\n

GET INSPIRED BY: Coastal California and Big Sur with San Diego<\/a><\/em><\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/CT-OU1lvMqL\/\n<\/div><\/figure>\n\n\n\n

Decay and pranksters at the sign<\/strong><\/h2>\n\n\n\n

The developers never intended for the Hollywoodland sign to be a permanent landmark. By 1939, no money was available to maintain the sign and in 1944, the Hollywoodland development ended and the sign fell into disrepair. The \u2018H\u2019 even fell over and stayed that way for five years until 1949 when the city repaired the whole sign and removed the \u201cland”. Unfortunately, it only took another 30 years before the sign became decrepit again, with letters falling over and vandals and pranksters making their own alterations.\u00a0<\/p>\n\n\n\n

RELATED CONTENT: Visit California and try a burger and fries at In-N-Out Burger, the first drive-thru burger stand<\/a><\/em><\/strong><\/p>\n\n\n\n

The third \u201cO\u201d fell down the side of Mount Lee, termites infested the wood, while arsonists set fire to the second \u201cL\u201d. In 1976, Cal State Northridge student Danny Finegood and his friends used black and white fabric to make the sign read \u201cHollyweed\u201d to celebrate the state\u2019s decriminalisation of small amounts of marijuana. He did it as part of an art project – and he got an A! Danny would go on to change the sign again to \u201cHolywood\u201d on Easter, \u201cOllywood\u201d in protest of Oliver North\u2019s Iran-Contra testimony, and to \u201cOil War\u201d in protest of the Persian Gulf War.<\/p>\n\n\n\n

RELATED CONTENT: The fascinating Hollywood history of Goulding\u2019s Lodge, in Monument Valley<\/a><\/em><\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/CMkSV9TLHDS\/\n<\/div><\/figure>\n\n\n\n

Revamping the iconic sign<\/strong><\/h2>\n\n\n\n

The City declared the sign would need to be completely rebuilt at a cost of $250,000… Which was ten times the cost of the original. In 1978, Playboy magazine founder Hugh Hefner held a gala at his mansion where celebrities bid on the letters to finance the sign refurbishment. Gene Autry, Andy Williams, Warner Bros. Records and the Kelley Blue Book all sponsored letters, while Alice Cooper sponsored an \u201cO\u201d in honour of Groucho Marx. <\/p>\n\n\n\n

They each pledged around $28,000 to fund the sign and construction finished later that year. The sign was the same size as the original, with each letter towering 45 feet high. But this time, they made it with steel, rather than telephone poles. Since then, it regularly receives a fresh coat of the iconic white paint. In fact, on its 90th birthday in 2013, the sign got a fresh coat of paint courtesy of Sherwin-Williams and their \u201cHigh Reflective White\u201d. <\/p>\n\n\n\n

RELATED CONTENT: 9 architecturally significant locations to visit in Palm Springs<\/a><\/em><\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/CK2yCQdI8vG\/\n<\/div><\/figure>\n\n\n\n

Protected parkland now surrounds the sign – but that almost wasn\u2019t the case. In 1940, business tycoon Howard Hughes bought 138 acres west of the Hollywood sign to build a mansion there. He later abandoned the plans and in 2002, Hughes\u2019 estate sold the land to a Chicago-based investment firm. Several movie studios, foundations, and actors (including Hugh Hefner who contributed $900,000) wanted to prevent people from building luxury homes around the sign. So they raised $12.5 million to reclaim the land as protected parkland.\u00a0<\/p>\n\n\n\n

RELATED CONTENT: Welcome to Bollywood: a beginners guide to India\u2019s billion-dollar film industry<\/a><\/em><\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/CTz0RvLB-XT\/\n<\/div><\/figure>\n\n\n\n

Where to see the Hollywood sign in Los Angeles?<\/strong><\/h2>\n\n\n\n

You’ll find the Hollywood sign on Mount Lee in the Hollywood Hills area of the Santa Monica Mountains. The sign overlooks Hollywood in Los Angeles, California. <\/p>\n\n\n\n

Can you get to the Hollywood sign?<\/strong><\/h2>\n\n\n\n

There are now three trails where you can hike to see the famous Hollywood sign<\/a> up close and marvel at the views of the surrounding city. If you prefer to drive, you can take the DASH Observatory bus service<\/a> to the sign or drive to the Griffith Observatory, which has spectacular views of the sign and the city below.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Inspired to find out more about California? Get in touch with our Travel Advisors to <\/em><\/strong>request a quote<\/em><\/strong><\/a><\/p>\n\n\n\n

Do you know any fun facts about the history of the Hollywood sign in California? Let us know in the comments below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There are few signs as famous as the nine letters perched across Mount Lee in Hollywood. Whether you\u2019ve marvelled at the sign in person, seen it in movies like Superman and The Day After Tomorrow, or watched it on TV when the Oscars famously pan to the sign, the Hollywood sign is an icon of […]<\/p>\n","protected":false},"author":43,"featured_media":281895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4910],"tags":[250,1345,21664,21661,16862,21659,21660,1346,17548,21571,21662,21663],"class_list":["post-281872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-california","tag-california-travel","tag-can-you-get-to-the-hollywood-sign","tag-history-of-the-hollywood-sign","tag-hollywood","tag-hollywood-sign","tag-hollywood-sign-in-california","tag-los-angeles","tag-things-to-do-in-california","tag-visit-california","tag-where-to-see-the-hollywood-sign-in-los-angeles","tag-who-put-up-the-hollywood-sign-in-california"],"acf":[],"yoast_head":"\nA brief history of the Hollywood sign in California<\/title>\n<meta name=\"description\" content=\"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A brief history of the Hollywood sign in California\" \/>\n<meta property=\"og:description\" content=\"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Word\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T05:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2021\/10\/hollywood-sign-california.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Birtles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A brief history of the Hollywood sign in California\" \/>\n<meta name=\"twitter:description\" content=\"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Birtles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/\"},\"author\":{\"name\":\"Katie Birtles\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#\\\/schema\\\/person\\\/53344b78a99d6c1174b3caad62ea65fe\"},\"headline\":\"Everything you need to know about California’s iconic Hollywood sign\",\"datePublished\":\"2021-10-13T05:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/\"},\"wordCount\":984,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/hollywood-sign-california-1.jpeg\",\"keywords\":[\"california\",\"california travel\",\"Can you get to the Hollywood sign?\",\"history of the Hollywood sign\",\"Hollywood\",\"Hollywood sign\",\"Hollywood sign in California\",\"los angeles\",\"Things to do in California\",\"visit California\",\"Where to see the Hollywood sign in Los Angeles?\",\"Who put up the Hollywood sign in California?\"],\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/\",\"url\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/\",\"name\":\"A brief history of the Hollywood sign in California\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/hollywood-sign-california-1.jpeg\",\"datePublished\":\"2021-10-13T05:00:00+00:00\",\"description\":\"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/hollywood-sign-california-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/hollywood-sign-california-1.jpeg\",\"width\":750,\"height\":500,\"caption\":\"Iconic Hollywood sign in California on a hill with broadcast antennas in the background under a clear sky.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/history-hollywood-sign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything you need to know about California’s iconic Hollywood sign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#website\",\"url\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/\",\"name\":\"Real Word\",\"description\":\"Travel articles, insights and stories from Trafalgar\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#organization\",\"name\":\"Real Word\",\"url\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/TT_RealWorld_Opt01-horizontal-Black.svg\",\"contentUrl\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/TT_RealWorld_Opt01-horizontal-Black.svg\",\"width\":643,\"height\":83,\"caption\":\"Real Word\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/#\\\/schema\\\/person\\\/53344b78a99d6c1174b3caad62ea65fe\",\"name\":\"Katie Birtles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"caption\":\"Katie Birtles\"},\"description\":\"Katie is an experienced traveler and content writer with a focus on food & drink, cultural traditions and travel tips and tricks\",\"url\":\"https:\\\/\\\/www.trafalgar.com\\\/real-word\\\/author\\\/katiebirtles\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A brief history of the Hollywood sign in California","description":"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/","og_locale":"en_GB","og_type":"article","og_title":"A brief history of the Hollywood sign in California","og_description":"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.","og_url":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/","og_site_name":"Real Word","article_published_time":"2021-10-13T05:00:00+00:00","og_image":[{"width":1200,"height":799,"url":"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2021\/10\/hollywood-sign-california.jpeg","type":"image\/jpeg"}],"author":"Katie Birtles","twitter_card":"summary_large_image","twitter_title":"A brief history of the Hollywood sign in California","twitter_description":"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.","twitter_misc":{"Written by":"Katie Birtles","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#article","isPartOf":{"@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/"},"author":{"name":"Katie Birtles","@id":"https:\/\/www.trafalgar.com\/real-word\/#\/schema\/person\/53344b78a99d6c1174b3caad62ea65fe"},"headline":"Everything you need to know about California’s iconic Hollywood sign","datePublished":"2021-10-13T05:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/"},"wordCount":984,"commentCount":0,"publisher":{"@id":"https:\/\/www.trafalgar.com\/real-word\/#organization"},"image":{"@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2021\/10\/hollywood-sign-california-1.jpeg","keywords":["california","california travel","Can you get to the Hollywood sign?","history of the Hollywood sign","Hollywood","Hollywood sign","Hollywood sign in California","los angeles","Things to do in California","visit California","Where to see the Hollywood sign in Los Angeles?","Who put up the Hollywood sign in California?"],"articleSection":["Inspiration"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/","url":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/","name":"A brief history of the Hollywood sign in California","isPartOf":{"@id":"https:\/\/www.trafalgar.com\/real-word\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#primaryimage"},"image":{"@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2021\/10\/hollywood-sign-california-1.jpeg","datePublished":"2021-10-13T05:00:00+00:00","description":"Today the sign symbolises fame and fortune, but it wasn\u2019t always that way. We take a look at the history of the Hollywood sign in California.","breadcrumb":{"@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#primaryimage","url":"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2021\/10\/hollywood-sign-california-1.jpeg","contentUrl":"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2021\/10\/hollywood-sign-california-1.jpeg","width":750,"height":500,"caption":"Iconic Hollywood sign in California on a hill with broadcast antennas in the background under a clear sky."},{"@type":"BreadcrumbList","@id":"https:\/\/www.trafalgar.com\/real-word\/history-hollywood-sign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trafalgar.com\/real-word\/"},{"@type":"ListItem","position":2,"name":"Everything you need to know about California’s iconic Hollywood sign"}]},{"@type":"WebSite","@id":"https:\/\/www.trafalgar.com\/real-word\/#website","url":"https:\/\/www.trafalgar.com\/real-word\/","name":"Real Word","description":"Travel articles, insights and stories from Trafalgar","publisher":{"@id":"https:\/\/www.trafalgar.com\/real-word\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trafalgar.com\/real-word\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.trafalgar.com\/real-word\/#organization","name":"Real Word","url":"https:\/\/www.trafalgar.com\/real-word\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.trafalgar.com\/real-word\/#\/schema\/logo\/image\/","url":"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/04\/TT_RealWorld_Opt01-horizontal-Black.svg","contentUrl":"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/04\/TT_RealWorld_Opt01-horizontal-Black.svg","width":643,"height":83,"caption":"Real Word"},"image":{"@id":"https:\/\/www.trafalgar.com\/real-word\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.trafalgar.com\/real-word\/#\/schema\/person\/53344b78a99d6c1174b3caad62ea65fe","name":"Katie Birtles","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","caption":"Katie Birtles"},"description":"Katie is an experienced traveler and content writer with a focus on food & drink, cultural traditions and travel tips and tricks","url":"https:\/\/www.trafalgar.com\/real-word\/author\/katiebirtles\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/posts\/281872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/comments?post=281872"}],"version-history":[{"count":0,"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/posts\/281872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/media\/281895"}],"wp:attachment":[{"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/media?parent=281872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/categories?post=281872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafalgar.com\/real-word\/wp-json\/wp\/v2\/tags?post=281872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}