{"id":871269,"date":"2022-10-17T06:00:00","date_gmt":"2022-10-17T05:00:00","guid":{"rendered":"https:\/\/www.trafalgar.com\/real-word\/?p=871269"},"modified":"2025-03-05T16:26:48","modified_gmt":"2025-03-05T15:26:48","slug":"travel-memories","status":"publish","type":"post","link":"https:\/\/www.trafalgar.com\/real-word\/travel-memories\/","title":{"rendered":"How food can help you create travel memories that last forever"},"content":{"rendered":"\n<p>Have you ever tucked into a warm bowl of Pho and been transported back to the emerald terraces of <a href=\"https:\/\/www.trafalgar.com\/en-au\/destinations\/asia\/vietnam\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vietnam<\/a>? Perhaps every time you eat a Portuguese tart you\u2019re whisked back to the colourful facades of <a href=\"https:\/\/www.trafalgar.com\/en-au\/destinations\/europe\/portugal\" target=\"_blank\" rel=\"noreferrer noopener\">Lisbon<\/a>. Or whenever you dig into fish n\u2019 chips you remember your treasured family holidays at the seaside. We\u2019ve all had that moment &#8211; just one bite and you\u2019re taken to another world. But why are food travel memories so evocative? From brain connections and human survival tactics, to \u201cProustian moments\u201d and nostalgia, we look at why food memories are so powerful &#8211; and how food helps you create long-lasting travel memories.<\/p>\n\n\n\n<p><strong><em>GET INSPIRED BY: <a href=\"https:\/\/www.trafalgar.com\/en-au\/ways-to-go\/food-travel\" target=\"_blank\" rel=\"noreferrer noopener\">Food travel<\/a><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/\/2022\/10\/RS27307_170220_TTC_DAY5_GNOMONFARM_18275-1024x682-2.jpg\" alt=\"four people enjoying a meal in a garden outdoors food travel memories\" class=\"wp-image-871275\" srcset=\"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/10\/RS27307_170220_TTC_DAY5_GNOMONFARM_18275-1024x682-2.jpg 1024w, https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/10\/RS27307_170220_TTC_DAY5_GNOMONFARM_18275-1024x682-2-330x220.jpg 330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-food-memories-so-powerful\"><strong>Why are food memories so powerful?<\/strong><\/h2>\n\n\n\n<p>When you eat, it\u2019s not just about taste. Eating involves all our five senses, including sight, smell, touch, and even sound. When you\u2019re totally engaged with all your senses, it makes sense that your travel memories become extra potent.&nbsp;In fact, one study found that over <a href=\"https:\/\/www.lonelyplanet.com\/news\/travel-creates-memories\" target=\"_blank\" rel=\"noreferrer noopener\">53% of people<\/a> remember how the food tasted on their travels. But that\u2019s not the whole story&#8230;<\/p>\n\n\n\n<p>RELATED CONTENT: <a href=\"https:\/\/www.trafalgar.com\/real-word\/food-experiences-from-around-the-world\/\">10 world food experiences deserving of any bucket list<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-brain-link-between-taste-and-memory\"><strong>The brain link between taste and memory<\/strong><\/h3>\n\n\n\n<p>Food memories are so strong because our brains actually connect taste with memory. A <a href=\"https:\/\/www.sciencedaily.com\/releases\/2014\/09\/140922110149.htm#:~:text=The%20area%20of%20the%20brain,the%20episode\" target=\"_blank\" rel=\"noreferrer noopener\">2014 study<\/a> found that our brains encode food memories with a time and place. Our taste cortex stores the tastes and then connects with the hippocampus (the area of the brain responsible for storing long-term memory) to create a map linking the food we eat to times, places, and positive and negative associations.&nbsp;<\/p>\n\n\n\n<p>John S. Allen, the author of <a href=\"https:\/\/www.hup.harvard.edu\/catalog.php?isbn=9780674055728\" target=\"_blank\" rel=\"noreferrer noopener\">The Omnivorous Mind<\/a>, also wrote about the powerful connection between food and memory. He found that the hippocampus has a strong link to the parts of the brain responsible for emotion and smell\u2026 Which is why one bite of tiramisu can take you right back to your holiday in <a href=\"https:\/\/www.trafalgar.com\/en-au\/destinations\/europe\/italy\" target=\"_blank\" rel=\"noreferrer noopener\">Rome<\/a> from years ago.&nbsp;<\/p>\n\n\n\n<p><strong><em>RELATED CONTENT: <a href=\"https:\/\/www.trafalgar.com\/real-word\/nonnas-authentic-family-recipes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meet the &#8216;Nonnas of the World&#8217; serving authentic family recipes<\/a><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/\/2022\/10\/RS14924_170826_Trafalgar_1603-lpr-1024x684-1.jpg\" alt=\"Trafalgar local experience guests enjoying cake\" class=\"wp-image-871276\" srcset=\"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/10\/RS14924_170826_Trafalgar_1603-lpr-1024x684-1.jpg 1024w, https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/10\/RS14924_170826_Trafalgar_1603-lpr-1024x684-1-330x220.jpg 330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conditioned-taste-aversion\"><strong>Conditioned taste aversion<\/strong><\/h3>\n\n\n\n<p>Ever got food poisoning and now can\u2019t go near the food &#8211; or even the restaurant &#8211; that made you sick, even years later? That\u2019s conditioned taste aversion. It\u2019s a human survival tactic originating from our early ancestors, so if we ate an unknown plant that made us sick, we\u2019d always remember to avoid it in the future. This conditioning passed down through generations of humans and now the brain wiring is so strong, that even if you get sick hours after you\u2019ve eaten, your mind still forms memories about where and what you ate. <\/p>\n\n\n\n<p>We can have emotional reactions when we eat foods that <a href=\"https:\/\/www.bbc.com\/travel\/article\/20190826-why-food-memories-are-so-powerful\" target=\"_blank\" rel=\"noreferrer noopener\">tap into deep memories<\/a> from our past and a similar phenomenon can also apply to positive food memories.  If you eat a custard tart, you may find yourself transported back to a deep, unconscious memory from your childhood, tucking into a bakery treat on a family road trip.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe all have our food memories, some good and some bad. The taste, smell, and texture of food can be extraordinarily evocative, bringing back memories not just of eating the food itself but also of the place and setting. Food is an effective trigger of deeper memories of feelings and emotions, internal states of the mind and body.\u201d<\/p><cite>John S. Allen<\/cite><\/blockquote>\n\n\n\n<p><strong><em>RELATED CONTENT: <a href=\"https:\/\/www.trafalgar.com\/real-word\/8-food-and-wine-tours-trafalgar-celebrate-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 delicious Trafalgar tours that celebrate gastronomy<\/a><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sweet-food-memories\"><strong>Sweet food memories<\/strong><\/h3>\n\n\n\n<p>If you want to make your travel memories last forever, go for sweet foods. Allen found that sweetness activates the reward centres in our brains. Those reward centres then set off the hippocampus which turns one brief travel moment &#8211; such as eating a chocolate-dipped churro on the beach in <a href=\"https:\/\/www.trafalgar.com\/en-au\/destinations\/europe\/spain\" target=\"_blank\" rel=\"noreferrer noopener\">Barcelona<\/a> &#8211; into a deep, long-lasting memory you can relive every time you bite into a churro.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/\/2022\/10\/RS16263_170824_Trafalgar__0956CROATIA-1-1024x683-1.jpg\" alt=\"four people eating icecream food travel memories\" class=\"wp-image-871274\" srcset=\"https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/10\/RS16263_170824_Trafalgar__0956CROATIA-1-1024x683-1.jpg 1024w, https:\/\/www.trafalgar.com\/real-word\/wp-content\/uploads\/2022\/10\/RS16263_170824_Trafalgar__0956CROATIA-1-1024x683-1-330x220.jpg 330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nostalgia-and-food\"><strong>Nostalgia and food<\/strong><\/h2>\n\n\n\n<p>But it\u2019s not just about the taste &#8211; it\u2019s about the feeling too. The whole food experience, including where you were and who you were with &#8211; adds nostalgic power to your travel memories. In his novel \u201cIn Search Of Lost Time\u201d, Marcel Proust recounted how eating a madeleine cake as an adult instantly brought back childhood memories of watching his aunt dip her madeleine cake in her tea. Now, any involuntary memory from your past is known as a \u201cProustian moment\u201d.&nbsp;<\/p>\n\n\n\n<p>Food memories feel so nostalgic because they\u2019re often shaped by the surrounding environment, including the emotions and the people involved. When you eat a slice of apple pie that evokes powerful memories, it\u2019s not just because of the taste of the food, but because of the nostalgia connected with that food. Perhaps you used to make apple pies with your grandma and now you associate it with the experience of being in a loving family environment.&nbsp;<\/p>\n\n\n\n<p><strong><em>RELATED CONTENT: <a href=\"https:\/\/www.trafalgar.com\/real-word\/unforgettable-experiences-trafalgar-trip\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 immersive experiences you can only have on Trafalgar&#8217;s tours<\/a><\/em><\/strong><\/p>\n\n\n\n<p>The same concept applies to your travel memories. Our guests often tell us that their favourite memories from their Trafalgar tour were our <a href=\"https:\/\/www.trafalgar.com\/en-au\/about-us\/trafalgar-highlights\" target=\"_blank\" rel=\"noreferrer noopener\">Be My Guest experiences<\/a>. This is where our guests meet locals in their homes to share a meal. The whole experience of connecting with locals, learning about their culture, and enjoying the food in such a meaningful way, creates an emotion that will forever be linked to those tastes and smells. It just goes to show, food memories aren\u2019t just about survival &#8211; they\u2019re also driven by our emotions and experiences.&nbsp;<\/p>\n\n\n\n<p><em>Do you love foodie travel and trying local delicacies? What are your favourite food travel memories? Let us know in the comments below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever tucked into a warm bowl of Pho and been transported back to the emerald terraces of Vietnam? Perhaps every time you eat a Portuguese tart you\u2019re whisked back to the colourful facades of Lisbon. Or whenever you dig into fish n\u2019 chips you remember your treasured family holidays at the seaside. We\u2019ve [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":871272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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