How Guided Travel Can Support Local Communities

As a word frequently mentioned in travel publications and industry debates, ‘overtourism’ has garnered a lot of attention in recent times.  But what exactly does it mean and how can we avoid it?

Despite the known fact that tourism brings a wealth of benefits to small regions, a destination that attracts excessive crowds can also often face serious implications. From small ports becoming congested with hulking cruise ships to local businesses being forgotten about in favour of popular commercial stores, overtourism is quickly becoming a serious concern. So much so, that it’s important now, more than ever, for us all to ensure that our travel supports local communities.

To mark World Tourism Day, we explore how guided travel, when done right, can in fact preserve the destinations we know and love.


Venture outside of the usual tourist hotspots

Although we’ve all had the big ticket items on our bucket list at some stage, the joy in stumbling across an undiscovered cafe or local hangout can quickly turn into a holiday highlight – as well as an inadvertent way to help support the local community.

kloster wernberg field woman


“At Trafalgar we take pride in encouraging our guests to discover the iconic as well as get below the surface of the places we visit by exploring villages, going beyond the expected and connecting with communities,” says Trafalgar CEO Gavin Tollman.

“Travel is about forging new paths, the adventure of delving deeper into destinations. By creating new and interesting experiences we not only promote lesser-known areas for our guests to explore, we ensure we are maximising the immense benefits of for more people to experience the beautiful places we visit, all year-round.”


Support small, local businesses and people

Opting to take part in more local experiences is not only the perfect way to get to the heart and soul of a destination, but also to ensure these experiences can be enjoy by future generations to come.

giudutta weaving italy

Like in Perugia, Italy, where Trafalgar guests have the chance to visit the 1921 Laboratorio Giuditta to learn traditional Umbrian weaving techniques from Marta – the only person in the world still using Jacquard wooden looms to create wool and silk pieces.

“It is imperative that when taking action in the destination, this must, must be done so in genuine partnership with locals”

Or in Mississippi, USA where hosts, the Tanners introduce guests to their cotton plantation and explain how each visit helps to preserve the history of their estate and the Mississippi cotton plantation heritage.

mississippi cotton estate

“It is imperative that when taking action in the destination, this must, must be done so in genuine partnership with locals – the emphasis being on working with them to ensure the betterment of the places they call home. In doing so we ensure a focus on safeguarding the natural beauty, cultures and traditions of the people and places we visit, which is how we are able to instill the power of travel to truly change lives, both for travellers and for those people in the places they visit”, says Gavin.


Travel in shoulder season

“We must break the bottleneck approach by staggering travellers across the seasons,”

It’s easy to forget that summer holiday hotspots like Venice and Dubrovnik are still the homes of many residents, long after the ice cream stands are pulled down. Although tourists bring a booming economy throughout peak season, it’s important to consider travel during the shoulder season to help sustain the livelihoods of many struggling locals.

paris metro autumn

“Sustaining a business for longevity and legacy means driving tourism activity beyond the peak season. Seasonal tourism management alleviates such pressures – it allows us to be enablers not eliminators when it comes to helping local businesses in the likes of Dubrovnik, Venice, Barcelona or wherever it may be. We must break the bottleneck approach by staggering travellers across the seasons”, says Gavin.


Contribute to the protection of the location

Safeguarding the natural beauty, cultures and traditions of the people and places we visit is crucial to avoiding the negative impacts of overtourism. From offsetting your carbon emissions when flying  to saying no to printed travel documents (a habit Trafalgar actively encourages) we can all do our part to practise sustainable tourism.

An initiative set up by The National Trust, an independent charity that Trafalgar actively supports, demonstrated the power of sustainable practices last year in Ireland.

giants causeway sunset people standing

Prior to 2012, the UNESCO-listed Giants Causeway was struggling to cope with the increasing volume of tourist visits. The charity realised that by rebuilding their visitor centre with local, sustainable materials, they could embrace the opportunity to welcome more guests without impacting the environment.

“In 2017, Giants Causeway welcomed one million visitors, a record for any Northern Ireland attraction. Moreover, the new facility demonstrated the importance of enabling and preserving as opposed to running the risk of eliminating, with people roaming without regard for what they are seeing. Trafalgar is proud to have been involved with such a commendable initiative”, says Gavin.


Trafalgar is committed to travelling responsibly and supporting the people and communities that welcome us into their worlds. Learn more about the work we do through JoinTrafalgar, powered by TreadRight.

To read Gavin’s full article about the importance of sustainable travel, head to his blog here.

Sign up to our newsletter

Sign up to our newsletter and receive $250 of FREE Trafalgar travel credit

Terms and Cons*
Generic filters
Exact matches only
Search in title
Search in excerpt
Search in content
Send this to a friend