When you pick up Trafalgar’s new 2011 Europe brochures this week, you may notice a change in the paper. As part of its ongoing commitment to the environment, Trafalgar, as part of The Travel Corporation, is now committed to using 100% recycled paper for the body of all its brochures. Trafalgar believes the small difference in feel and appearance is worth the huge difference this change makes to the environment. By producing brochures on recycled paper, The Travel Corporation saves more than 70,000 trees a year (based on data from the Environmental Defense Fund), reducing waste in landfills.
Producing brochures on more environmentally-friendly recycled paper is aligned with Trafalgar’s commitment to sustainable tourism and their status as a founding partner of The Travel Corporation’s Conservation Foundation, a non-profit organization established in 2008. So far, the Foundation has committed over $2 million to help underprivileged communities and support sustainable tourism around the world.
In 2011, TTC’s Conservation Foundation is proud to support the National Trust in its project to build new environmentally sustainable visitor facilities at Northern Ireland’s iconic World Heritage listed Giant’s Causeway. Deemed an Area of Outstanding Natural Beauty, Giant’s Causeway features intricate basalt stone columns left by volcanic eruptions 60 million years ago. The new facilities will provide a greater interpretation of the headland and better access trails so that visitors can explore more of this mythical and breathtaking place. The National Trust is a charity reliant on membership fees, donations and legacies to protect and open to the public over 350 historic houses, gardens and ancient monuments in England, Wales and Northern Ireland. To learn more, visit www.nationaltrust.org.uk
Other Travel Corporation companies who are now using recycled paper for the body of their brochures are Insight Vacations, Contiki, Busabout, Creative Holidays, AAT Kings, Milestones, and Brendan Vacations.