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Our 5 year strategy

How We Tread Right

Launched in 2020, How We Tread Right (HWTR) is our five-year sustainability strategy and blueprint for us and our sister brands under our parent company The Travel Corporation (TTC). 

Our strategy is based on 11 measurable goals anchored to the United Nations’ Global Goals, which address the issues of climate change, sustainable food production, waste reduction, travel experiences, diversity and inclusion, and wildlife.
Choosing to travel with us means choosing a travel company that puts sustainability at the heart of everything we do. To learn more about progress we are making against these goals, view our 2021 Impact Report.

The HWTR Goals and our Trafalgar 2025 Commitment

Goal 1

Climate Action

Reach net zero emissions by 2050.

Read our Climate Action Plan.

Goal 2

Climate Change

Source 50% of our electricity from renewable sources by 2025.

Read our climate emergency declaration.

Goal 3

Sustainable Food Production

Reduce food waste by 50% across all hotels and ships by 2025.

Goal 4

Sustainable Food Production

Increase use of local and organic products in our supply chain by 2025.

Goal 5

Responsible Consumption

Reduce Printed brochures by 50% by 2025.

Goal 6

Responsible Consumption

Eliminate as many unnecessary single-use plastics from our operations and itineraries.

Goal 7


Have at least one MAKE TRAVEL MATTER® Experience included or available as an optional experience on all land tours by 2023.

Goal 8


Achieve a 20% increase of itineraries visiting developing regions by specialist brands by 2025.

Goal 9

Our Culture

Increase employee and market sentiment regarding diversity and inclusion across our brands.

Goal 10

Our Culture

Complete 30,000 volunteer hours by 2025.

Goal 11

Animal Welfare

Ensure all wildlife experiences across TTC brands adhere to our Animal Welfare Policy.

Enriching lives on trip


MAKE TRAVEL MATTER® Experiences are conscious travel experiences available on our trips and are chosen with great care based on the positive social or environmental impact they have on their communities and those who experience them. Using a proprietary assessment tool, endorsed by industry experts and developed exclusively for Trafalgar and TTC’s family of brands, MAKE TRAVEL MATTER®

Experiences are assessed against a robust set of criteria directly tied to the United Nations Sustainable Development Goals.
As a traveler you can be assured that by participating in one of these experiences your travel will have a positive impact and you will leave with a greater understanding of sustainable development issues worldwide, and the inspiring local community actions being taken to address them.

Currently you can enjoy 45 different sustainable travel experiences that meet the set United Nations Sustainable Development Goals criteria. 

Endorsed by

Climate Action

Our road to net zero

Since the launch of our sustainability strategy, global action on the world’s response to climate change has continued to advance. We have matched that advancement through our decision to commit to net zero.  

Our Climate Action Plan outlines how we will reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year, with accompanying near-term and long-term targets that are validated by the Science Based Target initiative (SBTi). Our primary focus is to decarbonise, the most effective means to address climate change. To enable that, our parent company The Travel Corporation has established the following validated science-based reduction targets:   

To cement our commitment to decarbonise, in 2022 we launched a Carbon Fund – a fund dedicated to financing initiatives to reduce the carbon emissions of our business. This fund is a bold step towards prioritising the planet and will be used solely for initiatives that contribute to our net zero journey and help restore our planet. Progress made by this fund will be reported on in future Impact Reports. 

To further support our journey to net zero, our TreadRight Foundation will prioritise and invest in nature-based solutions developed to address climate change as well as the rapid loss of biodiversity. Learn more about TreadRight and our projects.

We encourage you to read about our carbon measurement methodology, learn more about our Climate Action efforts, and view our recent Impact Report at our Impact Hub.

MAKE TRAVEL MATTER® is a registered trademark of the TreadRight Foundation.

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