cookie policy

Cookie Policy

Last updated: June 2026

Cookie Policy

This Cookie Policy (“Policy”) describes TRAFALGAR TOURS OF CANADA LIMITED’s collection, use, and retention of the cookies present on the website. Cookies are simple text files that help coordinate TRAFALGAR TOURS OF CANADA LIMITED’s website servers and your browser to display the full range of features offered by us. These features include hassle-free automatic logins and authentication, shopping cart functionality, third party ad serving, ad management, preference setting, audience measurement and statistics, tracking our visitors’ journey until our partners’ websites, language setting, among others. We require your consent to process cookies, unless you provide us with your personal information, for instance for registration, placing an order, or complete online forms. In this case, we may collect, store and use your personal information in accordance to our Privacy Policy. We encourage you to read this document.

This is the cookie policy of TRAFALGAR TOURS OF CANADA LIMITED (referred to as "we", "us" or "our"). We are incorporated under the laws of Ontario, Canada. Our incorporation number is 0492198 and our incorporation address or registered office is 33 Kern Road, Toronto, Ontario, CANADA M3B 1S9. We are a member of TICO (Wholesale Registration # 1873715, Retail Registration # 50015871), ACTA, and CATO.

Enhance our website’s functionality
Cookies allow us to enhance the functionality of our website so that we can personalise your experience and allow you to use many of the useful features of our website. These cookies are strictly necessary for the proper functioning of the website.

For example, we use cookies so we can remember your preferences and the contents of your shopping basket when you return to our website. We also need cookies to track your journey on our website and when you leave our website for a partner’s website so that we ensure we can manage our partnerships and customer base efficiently.

Enhance our website’s performance
This type of cookies helps us understand how our websites are being used, mainly for analytical purposes, so that we can work on providing an improved user experience. Cookies used for this purpose do not collect information that identifies a user, but the data is aggregated and made anonymous.
For example, data on error messages displayed to users will be collected and the developer team will assess whether the problem is prevalent and solve it.

Web beacons and parameter tracking
These cookies and similar software known as web beacons are used to count the number of users visiting our website, or the number of actions made by the users.

Internet Protocol (IP) address and traffic data
A set of data such as IP addresses, access rates, and page views are recorded in our servers. These data do not allow us to identify any individual, i.e. no personal data is collected.

We might also use techniques such as pixels, which we don’t refer to as cookies because they don’t store information on your device. A pixel is an electronic file embedded into an email which allows us to see if the message was delivered, if and when you read it, and what you clicked on. We sometimes place these in marketing emails and newsletters. We use similar technology to get the same information about push notifications we send you.

We assess the cookies present in our website periodically, to ensure they are aligned with the requirements of current legislation. For instance, we remove persistent cookies set to hold data for an excessive period of time, which do not meet the principle of storage limitation.

Essential cookies enable core functionality such as the online shopping basket. Our website function properly without these cookies. We may place these cookies without your consent.

We also use essential cookies for security, network management, accessibility and to help webpage to load quickly. They help us to keep track of what you are booking as you move through each stage of the booking process. Without them the online booking process cannot take place.

The following essential cookies are placed on the website:

COOKIE RETENTION FUNCTION
__tmbid (www.trafalgar.com)
1 year
Google Tag Manager sets this cookie to store a distinct session ID.
ASP.NET_SessionId (www.trafalgar.com)
Session
Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit.
bid (.consentag.eu)
5 months
This cookie is set in response to actions made by a user which amount to a request for services, such as setting their privacy preferences, logging in, or filling in forms.
countryModal (www.trafalgar.com)
1 year
This cookie is used by the webserver to determine the correct website content to display based on the user's location.
HAPSESSID (gwe.travcorp.com)
Session
This cookie is used by the webserver to store session data for users that utilize the website's Live Chat customer support function during a website visit.
MarketSettings (www.toronto.com)
1 month
This cookie is used by the webserver to determine the correct currency type to display based on the user's location.

Statistic cookies help us make your experience better, improve the performance of our website and deliver relevant online, customer-tailored advertising. No information is collected unless you give permission. Some non-essential cookies are placed by us and some by third parties.
This type of cookies helps us understand how our website is being used, mainly for analytical purposes, so that we can work on providing an improved user experience.

Cookies used for this purpose do not collect information that identifies a user, but the data is aggregated and made anonymous.

The following personalization cookies are placed on the website.

COOKIE RETENTION FUNCTION
_clck (.trafalgar.com)
1 year Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
_clsk (.trafalgar.com)
1 day Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.
_ga (.trafalgar.com)
1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session, and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_* (.trafalgar.com)
1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_gat_UA-* (.trafalgar.com)
1 minute Google Analytics sets this cookie for user behaviour tracking.
_gcl_au (.trafalgar.com)
3 months
Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_gid (.trafalgar.com)
1 day Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
CLID (www.clarity.ms)
1 year Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
CONSENT (.youtube.com)
2 years YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
is_eu (.trafalgar.com) Never This cookie is set in response to actions made by a user which amount to a request for services, such as setting their privacy preferences, logging in or filling in forms.
MR (.c.bing.com)
7 days This cookie, set by Bing, is used to collect user information for analytics purposes.
MR (.c.clarity.ms)
7 days This cookie, set by Bing, is used to collect user information for analytics purposes.
SC_ANALYTICS_GLOBAL_COOKIE (www.trafalgar.com)
1 year 1 month 4 days Sitecore sets this cookie to track the number of visits a visitor makes to the website.
SM (.c.clarity.ms)
Session Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
SRM_B (.c.bing.com)
1 year 24 days Used by Microsoft Advertising as a unique ID for visitors.
suid (.simpli.fi)
1 year
Simpli.fi sets this cookie to store a distinct session ID.
Uniworld.ABTesting (www.trafalgar.com)
10 months This cookie is used by the webserver when we conduct user experience testing to determine how best to optimize content on the website.

To deliver relevant online advertising and to measure the effectiveness of our marketing communications, including online advertising

We sometimes use tracking pixels that set cookies to assist with our marketing and delivery of online advertising.

Cookies are widely used in online advertising. We and our advertising partners can’t gain personally identifiable information from these cookies.

By better understanding what our audiences are interested in, we can more efficiently promote our products and services. For example, if you have looked at certain pages on our website we might want to highlight or give information about a particular service or product to you.

The technology to do this is made possible by cookies and as such we may place a ‘remarketing cookie’ during your visit. We are unable to proactively reach out to you personally as the process is anonymized, but you can opt out of these cookies at any time. By not accepting these cookies, you may continue to see adverts on our website and on other organisations’ websites. The adverts you see will not be personalised or based on information from your past online behaviour, purchase history or the content of your shopping basket.

The following cookies are placed on the website:

COOKIE RETENTION FUNCTION
_fbp (.uniworld.com)
3 months Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_pin_unauth (.trafalgar.com)
1 year Pinterest set this cookie to group actions for users who cannot be identified.
_pinterest_ct_ua (.ct.pinterest.com)
1 year
Pinterest set this cookie to group actions for users who cannot be identified.
_uetsid (.trafalgar.com)
1 day Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid (.trafalgar.com)
1 year 24 days Bing Ads sets this cookie to engage with a user that has previously visited the website.
ANONCHK (.c.clarity.ms)
10 minutes
The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
IDE (.doubleclick.net)
1 year 24 days Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
MUID (.bing.com)
1 year 24 days Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
MUID (.clarity.ms)
1 year 24 days Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
suid_legacy (simpli.fi)
1 year Collects information on user preferences and interaction with web-campaign content which is used on CRM-campaign-platforms used by website owners for promoting events or products.
test_cookie (.doubleclick.net)
15 minutes doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE (.youtube.com)
5 months 27 days YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC (.youtube.com)
Session Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt.innertube::nextId (.youtube.com)
Never YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests (.youtube.com)
Never YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt-remote-connected-devices (.youtube.com)
Never
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id (.youtube.com)
Never YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.

You can manage non-essential cookies and change your preferences at any time in Manage Cookie Preferences in the website footer. You can adjust your preference by ticking or unticking the relevant boxes, then click 'Allow Selection' and Close’ You may need to refresh your page for your settings to take effect.

As cookies are stored in the web browser used to access the website, users need to change the settings pertaining that browser in particular. Below are some of most popular browsers and corresponding links to the vendors’ guidance on disabling cookies:

In addition, Google Analytics gives you the option to install an opt-out browser add-on for Internet Explorer 11, Firefox, Chrome, Safari, and Opera:

https://tools.google.com/dlpage/gaoptout

Please note that disabling or rejecting the use of cookies on our website may result in some pages becoming inaccessible or not functioning properly.

If you have any questions about our Cookie Policy or about how we process your personal data, including any complaints, please contact us either by e-mail to privacy@ttc.com, or by post to add postal address.

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